The focus of our work is on campaigns that are measurably effective as well as creatively challenging and rewarding.The campaigns use brand-driven messaging to create awareness and build relationships, leading to increased sales and profits. Fresh! developed the concepts, copy, and design for the pieces in these campaigns. Fresh! also managed production and distribution of the pieces to their target audiences. |
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The Downtown Long Beach Associates' “The Place to Be, and Be Yourself” campaign features bold, edgy designs reflective of the continuing renaissance taking place in Downtown, and highlights the retail, entertainment and attractions within the urban center's areas. Advertising, banners, and brochures promote each of the Downtown Districts unique appeal and flavor. | |||
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Acuity Consulting is a privately held consulting firm which helps their clients significantly improve bottom-line results by making the most of existing systems and resources. Companies that choose Acuity choose a firm that will share their vision, has the knowledge and experience to understand and address their challenges, and the passion to bring about desired results. | |||
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Safe & Smart After School was created to raise funds for Long Beach area after school programs. Fresh! created the brand and continues to work with Long Beach area schools to raise funds. | |||
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East/West Community Partnership targeted at-risk Asian Pacific youth with anti-drug and and anti-violence messaging. Research showed that success hinged on addressing the audience in thier own languages. The result was a series of post cards and brochures, executed in English, Chinese, Korean and Vietnamese. Post cards were low-cost "attention getters." Brochures were used for follow ups. | |||